How to Overcome the Midday Slump

JUL15_01_129621858_b (с)

Doing your best work requires focus and energy. But it’s hard to stay focused for an 8-hour stretch. So how can you find the necessary energy to get your work done? How do you choose those precious moments when you think you’ll be feeling your best to do the most challenging work? And what’s the best way to ride out any lulls?

What the Experts Say
“It’s just not realistic to expect ourselves to be on all day,” says Carson Tate, author of Work Simply: Embracing the Power of Your Personal Productivity Style. “Just as you wouldn’t expect yourself to walk at a brisk pace for eight solid hours, you shouldn’t expect yourself to be focused or think strategically for that amount of time,” says Tate. To make matters worse, few of us are getting adequate shut-eye. Around a third of the time, Americans come to work with less than 6 hours of sleep. “That’s just not enough,” says Christopher Barnes, an assistant professor of management at the University of Washington’s Foster School of Business. “And the effects can be very detrimental to your work.” Here are strategies to feel more energized during the day.

Tailor your tasks to your energy
“There are a few optimal windows for doing your most creative and focused work,” Barnes says. Most people are at their best in the mid-morning and late afternoon. You might match your circadian rhythm to your schedule by organizing your to-do list around these peaks and valleys. Tate recommends doing “any type of highly detailed work,” such as writing, important decision-making, or technical coding during high-energy hours. During the lulls, you can then turn to tasks that don’t require a great deal of focus: cleaning out your inbox, filling out expense reports, or returning phone calls. “That’s when to do tasks that are like muscle memory work,” she says.

Get up and move
Any kind of physical movement will temporarily boost your alertness and energy levels. “Do just ten minutes, and the energy and focus will be much stronger afterwards,” says Tate. You might take a brisk walk around the block, walk up and down the stairs, do some jumping jacks or push-ups, or even just stretch at your desk. The key is simply to move, which gets oxygen flowing and helps your body and mind overcome fatigue. Have a meeting scheduled? Take your colleague for a walk instead. And make a concerted effort to integrate exercise into your weekly schedule. “If you exercise regularly,” says Barnes, “then your chronic levels of energy will be higher.”

Meditate at your desk
Steve Jobs swore by it. Ray Dalio, head of the $165 billion Bridgewater Associates hedge fund, says it makes him feel like “a ninja in a fight.” Their secret weapon? Meditation. “Mindfulness exercises are a great way to engage in restoration” during the day, says Barnes. Research suggests that even a just a few minutes of meditation lowers stress and improves concentration and focus in a tired brain. “It’s a restful period that lets people drop some of the anxiety that further drains their energy,” says Barnes. Breathing “sounds so basic,” says Tate. But “five to seven deep belly breaths give us a lot more oxygen, which will give you a boost.”

Avoid relying on caffeine
Drinking coffee often feels like it mitigates the effects of a midday dip. “But it’s not actually giving you more energy,” says Barnes. “All it’s doing is masking the effects of your low energy,” by blocking a chemical that tells your body you are tired. And while this might work for awhile, caffeine, like any other drug, soon begins to have diminishing returns. “The more dependent you are, the less the benefit you gain from using it and the more you need it just to get to your normal level,” says Barnes. He recommends using caffeine rarely and strategically to feel energized, like ahead of a big monthly meeting or if you’ve gotten a particularly bad night of sleep. “Don’t make it a habit to go out for coffee at 3 o’clock,” he says.

Listen to music
“Music is a great way to rev up or calm down,” says Tate. Just as you use music to energize when you work out, “you can do the same thing before your 3 PM presentation,” she says. The type of music that works best will differ from person to person: Whereas a fast-paced beat might get one person moving and energized, a laid-back beat might help someone else clear his mind and focus. Tate has a preference for instrumentals without lyrics, which she says “really helps me get through cognitive lulls.”

Power down your device
Working on your computer or phone late into the night directly harms your energy levels the next day. That’s because blue light from a device’s screen suppresses the production of melatonin, the chemical that tells your brain that it’s time to go to sleep. “It’s critical to avoid smartphone and tablets within an hour or two of going to bed,” says Barnes. “The worst thing you can do is use your phone in bed.” Of course, if checking your email at night is non-negotiable, Barnes suggests using apps likef.lux for computers or Twilight for smartphones to shift your device’s display from more blue light to red as day turns to night. Wearing blue-blocking Uvex glasses or similar models while you work at night can also help.

Get more sleep
If you’ve heard it once, you’ve heard it a thousand times: The key to feeling more energized during the day is simply to get more sleep at night. “If you want to excel at anything, go to bed,” says Tate. “Sleep is the number one predictor of success.” Barnes agrees. “People think they can get just five or six hours of sleep and be fine,” he says. “But even small amounts of lost sleep will have noticeable effects.” A 2009 study found that people who had their sleep restricted to five hours a night for four days in a row showed the same loss in performance at a simple cognitive task as people who had a blood alcohol content level of .06. If you get eight hours of sleep on a regular basis, Barnes says, the dips in your circadian rhythms will be far less painful and more manageable. “Then none of these stop-gap measures will be necessary.”

Principles to Remember


  • Meditate or perform breathing exercises when you start to feel your energy wane.
  • Put down your device an hour before you go to bed, and try to get 7-8 hours of sleep on a regular basis.
  • Use music to motivate and energize.


  • Tackle important or creative tasks during lulls — save those for peak energy hours.
  • Sit at your desk all day ­— take short walks, stretch, or do calisthenics for short-term bursts of energy.
  • Depend on coffee to get you through the afternoon.

Case study #1: Mining energy in mindfulness
Dan Scalco had been struggling with the 3 o’clock slump for awhile. As CEO of Digitalux, a digital marketing company based in Hoboken, New Jersey, Dan regularly clocked 12-hour days, putting out fires with clients, pitching for new work, and managing his team.

He tried taking supplements and multivitamins, going to the gym, and even taking mininaps in his office. But nothing seemed to alleviate the afternoon lull.

Then he began to do more research on strategies that had worked for successful business leaders. “I found that a lot of the people that I admire, people who are CEOs and authors, have some form of meditative practice,” Dan says. He was skeptical at first. “I had always looked at meditation as something that hippies did,” he says. But the more he read about the benefits, the more he wanted to give it a try.

The effects for him were immediate. He felt more energized, less stressed, and more focused during interactions with his clients and team. He now tries to meditate at least once a day for 15 to 20 minutes – typically around 2:30 or 3 PM. He sits on his office couch or chair, with his hands on his knees and eyes closed, and repeats a mantra in his head. “It’s like I’m on vacation for about 20 minutes a day,” he says. Afterward, “I feel like my brain has recharged.”

“I can honestly say that meditating at least once per day has changed my life,” Dan says. “It has given me unlimited amounts of energy, and thoroughly increased my productivity.”

Case study #2: Maximizing high-energy hours
Ryan Hulland was dog tired. As vice president and co-owner of Monitoring Management (MonMan), a Charlotte, North Carolina-based supplier of HVAC and electrical equipment, he was pulling down long weeks trying to expand the business. In the evenings, he would help put his three-year-old to bed before getting back on the computer to do more work.

He began drinking more coffee and energy drinks, but found that they weren’t having the same effect after awhile. That’s when he began walking regularly, often after lunch. He found the exercise invigorated him, and led to more creative ideas. But when he got back to his desk re-energized, he often had to tackle a fairly mundane, rote task on his to-do list, which immediately erased the walk’s effects.

He began breaking out his to-do list into three columns on a white board in his office: a “fun” column of tasks that required a bit of creative thinking, like writing a company blog post; a “stuff” column of more mundane tasks that didn’t require a great deal of concentration or thought, like filling out paperwork; and an “urgent” column of items that needed to get done regardless of how he was feeling.

“I try to match up items on the list with how I’m feeling at the time,” Ryan says. “The creative or fun stuff I like to do when I have a lot of energy and then the boring stuff I do when I have a lull.”

Ryan says that thanks to his new to-do list format, he gets far more done and takes better advantage of his peak-energy hours. Whereas he might have mindlessly surfed the web during a low-energy lull, he now tackles something from his “stuff” column. “There’s rarely a time now throughout the day that I’m not doing something,” he says.

He still works the same hours, but estimates he’s “maybe 20 to 30 percent more productive.” And when he gets home at night, “I’m less tired than I was before.”


Kyiv Employer Branding & Engagement Forum 2014

27-28 листопада 2014 року відбувся надзвичайно надихаючий форум – Kyiv Employer Branding & Engagement Forum 2014. Організатор PRP. Співорганізаторами були Mondelez Ukraina.

Отримала заряд енергії, емоцій, мішок різних думок, натхнення для роботи, для making changes and making diffrence… Дуже багато цікавих людей і цікавих розмов. А головне – мільйони ідей. Форум відбувався в Музеї Духовних Скарбів України, що вже само собою створювало своєрідну атмосферу. Падав сніг, з вікон було видно засніжений прекрасний Київ, а всередені були представлені виставки робіт Лілії Тептяєвої та Марії Примаченко, а також відео-інсталяція “Ілюзія присутності”, присвячена Майдану. Справді особливий був дух у цього форуму. Думаю, що всі, хто там був, це відчули.

Оксана Семенюк, як завжди надихала. Вкотре переконуюся, що працюю в одній з найкращих і небайдужих організацій #ILoveMyJob. Гості з Ізраїлю ділилися досвідом, як жити далі, працювати продуктивно, і не втрачати надію в умовах війни. Олег Покальчук без прикрас вказав нам, як суспільству, діагноз – пост травматичний синдром. Кожен за цей рік пережив або особисту трагедію, або співчував оточуючим. Я й сама досі не можу без сліз, ба навіть ридання, дивитися кадри і хроніки з Майдану, АТО… Дмитро Шимків ще не втратив надію змінити щось на краще на держслужбі. You have our support! Павло Шеремета ділився цікавими спогадами. Владислав Рашкован закликав усіх працювати в НБУ, KUDOD, by the way, за оригінальний підхід в рекрутингу :). Якби не мала такої шикарної роботи, їй-Бо, подалась би в НБУ :). Ірена Карпа та Павло Гудімов дискутували з Оксаною Семенюк та Наталією Попович про культуру, культурну політику та корпоративну культуру. І ще було багато-багато цікавих людей, обговорень і доповідей… Згадую щоразу, і знову надихаюсь.

Думаю натхнення вистачить до KEBEF 2015, з нетерпінням його чекатиму наступного року!

Вітаю всіх з Різдвом Христовим, хто святкує його сьогодні! А всім іншим – веселих прийдешніх свят, натхнення та МИРУ нам всім!

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Burning Man

(с) Predictably Irrational by Dan Ariely

Burning Man is an annual weeklong
event of self-expression and self-reliance held in Black
Rock Desert, Nevada, regularly attended by more than
40,000 people. Burning Man started in 1986 on Baker Beach
in San Francisco, when a small crowd designed, built, and
eventually set fire to an eight-foot wooden statue of a man
and a smaller wooden dog. Since then the size of the man being
burned and the number of people who attend the festivities
has grown considerably, and the event is now one of the
largest art festivals, and an ongoing experiment in temporary
Burning Man has many extraordinary aspects, but for me
one of the most remarkable is its rejection of market norms.
Money is not accepted at Burning Man. Rather, the whole
place works as a gift exchange economy—you give things to
other people, with the understanding that they will give
something back to you (or to someone else) at some point in
the future. Thus, people who can cook might fix a meal. Psychologists
offer free counseling sessions. Masseuses massage
those lying on tables before them. Those who have water offer
showers. People give away drinks, homemade jewelry,
and hugs. (I made some puzzles at the hobby shop at MIT,
and gave them to people. Mostly, people enjoyed trying to
solve them.)

The Big Idea: 21st-Century Talent Spotting

Why did the CEO of the electronics business, who seemed so right for the position, fail so miserably? And why did Algorta, so clearly unqualified, succeed so spectacularly? The answer ispotential: the ability to adapt to and grow into increasingly complex roles and environments. Algorta had it; the first CEO did not

read here:



Change, Change Management

Interesting article on Change Management by 

“Change, Change Management”


There is an old adage: “If you fail to plan, you plan to fail.” I’m confident most companies experiencing organizational change strategized a grand plan of growth and success. They took the time to gather the big brains to discuss profit/loss, opportunity, and how to move the company forward. So why do so many companies still experience headaches over change management? Why isn’t everyone in the company jumping for joy and thankful for all the hard work and sleepless nights by the executive team?

It’s not due to lack of planning. It’s possible the planning team left out one essential big brain — communications. When employees can’t see the “planning,” they aren’t able to acclimate and as a result, they tend to feel helpless. Think about it. When you feel helpless, your instinct is to be cautious, protect yourself, and in some cases remove yourself from the situation.

Work with your communications’ team to focus efforts on your internal communications before, during and after organizational change. Employees need to understand “why” change is occurring and “what” is expected of them after the change.

A study(1) of over 1500 public and privately held business who experienced performance transitions, were asked to rate the outcome of the transition on a scale ranging from completely successful to completely unsuccessful. They were also asked to rate the mood in the organization during the change transformation.

The top 4 moods for “Completely Unsuccessful” organizational change were:

  • 51% Anxiety
  • 43% Confusion
  • 44% Frustration
  • 34% Fatigue

The top 4 moods for “Completely Successful” organizational change were:

  • 44% Anxiety
  • 55% Sense of Focus
  • 51% Enthusiasm
  • 47% Feeling of momentum

When Organizational Change Fails
There are two sides to every change and each one needs to be addressed: rational and emotional.

  • Rational is usually visible, it’s what you know and what you do, your knowledge and skills.
  • Emotional is usually invisible or not deliberately conveyed, it’s how you feel, how you are motivated.

Change is personal, even in an organizational context. The emotional components of change must be addressed if you ultimately want to motivate your team. Studies reveal the emotions to drastic change follow a similar cycle as does the emotions to death.(2) When reality sets in, executive teams are often puzzled by the emotional responses to the change and disappointed by the delays in acceptance and drops in performance.




Change, Change Management

When emotional levels are driven into chaos due to change, the worst solution is a complex one. Resist the urge to set up enormous plans and complex methods, keep communications simple and clear. Understand, when people are no longer able to change a situation, they are challenged to change themselves. Most are not ready for that challenge.

Create an internal communications plan that will help your employees adapt and find a way to plant themselves in this new landscape.
A few considerations:

  • Account for the time it takes to adapt to change
  • Be prepared for a drop in performance during the cycle of change
  • Open direct lines of communication to the executive team
  • Reinforce your brand promise, what employees can expect from the company and what the company expects from them
  • Reinforce what is the “same,” help employees appreciate what they have today
  • Don’t be afraid to talk about the changes (good or bad), if you avoid these conversations all you’re doing is promoting toxic water-cooler conversations
  • Clearly state what is different and what the vision for the future holds

For more change management goodness, reach me at Also, read Greg Norton’s blog series on Marketing as a Culture!


About Susan
Susan Nettles has 20 years in the branding industry, and over a decade focusing on the importance of brand culture. She writes about building strong brands through the topics of employee brand alignment, creating remarkable experiences both internally and externally, and creating referral-worthy companies.

(1) Source: McKinsey&Company, 2006

(2) Source: Reply Management Consulting, 2010